Hello and welcome! I am a seasoned professional with over 5 years of diverse experience in the e-commerce industry. My journey began with 1 year as a Sales & Customer Experience Associate, where I honed my skills in understanding customer needs and delivering exceptional service.
Building upon this foundation, I transitioned into the role of Business Category Manager for 2 years, where I delved deep into market trends, product positioning, and strategic partnerships. This role allowed me to develop a holistic view of business operations and cultivate strong relationships with key stakeholders.
For the past 2.5+ years, I have been a Product Manager, steering product development from concept to launch. My responsibilities encompassed defining product strategies, conducting market research, leading cross-functional teams, and optimizing user experiences. This hands-on experience has equipped me with a comprehensive understanding of the product lifecycle and a track record of delivering successful products that meet user needs and drive business growth.
My journey in the e-commerce landscape has been enriching, empowering me with a unique blend of sales, customer experience, category management, and product leadership skills. I am passionate about leveraging data-driven insights, fostering innovation, and creating impactful solutions that resonate with users and drive business success.
Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.
What I do
Scale Product
Web & Mobile App Developments
Build Amazing team
What I Use
Jira, Taiga
Figma, Canva
Slack, MS teams
Excel, Power Bi, Google Analytics
What I expect
Data-Driven
Customer Centric
Agile
Before we get to the work history I wanted to share at a high level what areas I specialize and thrive in. The goal is to showcase how I work with teams to drive customer and business growth depending on the specific needs of a product and team. Here’s where I mostly focus:
Product and growth leadership: Building and coaching empowered teams in safe, fulfilling environments. Developing systems and structures for teams to have the strategic context they need to move quickly to meet the needs of customers and the business. Ethical focus on growing revenue sustainably.
Product management: Developing product vision and strategy, making sure teams work on the right opportunities for customers and the business, designing systems to facilitate quality execution and delivery.
Team topologies and development process design: Understanding the needs of developers and the rest of the business, and collaborating with engineering leaders to design a team structure and development process that fits the culture of the organization and gets everyone involved in an appropriate way.
User experience research & design: I’ve done and worked to keep these skills up to date, including concept testing surveys, content audits, style guides, and content creation. Flow diagrams, wireframes, interactive prototypes, and concept development.
Work Experience
Associate Product Manager L2 June'2023 - Present
Justdial Limited - Mobile Apps (Focused on Product, Data, & Automation )
Strategized and validated success metrics for a local search engine - the focused app, enabling immediate insights and improvements.
Improved the UX of the Results & Company pages by improving the user flow on the home & product pages and optimizing for conversion.
Increased Direct revenue by creating 1.8% new hot lead generation flow on a daily basis.
Overall CTR and lead generation is increased by 1.13x times
Associate Product Manager L1 November'2021 -May'2023
Justdial Limited - JDXperts (API Integration, Supply Planning, UI& UX)
Founding member of JDXperts, a vertical in Justdial with a vision to provide world-class experiences for home services!
Built the user booking flow of 9 categories by collaborating with legal, design, backend, and front-end teams.
Built MVP of Jd Xperts Partner, a product vendors use to manage orders, and track their earnings, to ensure adherence and smooth operations of the business.
Launched Pest control and AC Repair categories across 8 Tier 1 cities across India & Achieved a run-rate of 4000 orders per month organically
Category Manager - L3 Jan'2021 - October '2021
Central Category Manager - Salon Category PAN India (Category Research, Team Building )
Planned and executed the launch of a new category to achieve growth of the verticals delivery by 32%.
Reactivated 12% of overall supply for Pan India in 60 days and assisted the team in delivering the highest count of services in the history of the year - which reduced and saved an immense amount on- new supply On-boarding.
Increased deliveries by 3x in 6 months by onboarding new partners & reducing churn rate in the Top 8 Tier-1 Cities.
Category Manager - L2 Feb'2020 -Dec 2020
City Category Manager - Salon Category Chennai (Supply Sourcing, Operation, )
Planned and executed the launch of a new category to achieve growth of the verticals delivery by 32%.
Reactivated 12% of overall supply for Pan India in 60 days and assisted the team in delivering the highest count of services in the history of the year - which reduced and saved an immense amount on- new supply On-boarding.
Increased deliveries by 3x in 6 months by onboarding new partner & reducing churn rate in Top 8 Tier-1 Cities.
Business Development Associate September'2018 - January'2020
Project Associate/ Sales Associate - Painting Vertical ( Project Handling , Customer Satisfaction, Field Sales)
ASSISTED category manager to scale the category of cleaning to 3.3x times in 5 months times
Managed the onboarding process of new supply added to the category from 1st of the interview till graduation and their performance tracker
Build a solid relation between the supply of the category and solve the onboarding process by cracking referral as a key factor increased the supply 2.1x times in 45 day period
Assisted the team in launching the probations model to automate the activity and scale the category in the city and achieved the nationwide highest target %.
3 Years of Experience in Product Management
Notable Competencies
Complete Product Lifecycle
Product Strategy
Customer Interviews
Agile Methodology
Data Analysis & Visualization
Market Research
Design UI & UX Principles
Key Skills
Product Roadmap & PRD's
Product Prototype & Wireframes
Problem-solving
Communication
Collaboration
Data-Driven Decision Making
Adaptability
2+ Years of Experience in Business Operation & Sales
Notable Competencies
Market Analysis
Relationship Management
Supply Management
Strategic Sourcing
Financial Acumen
Cross-Functional Collaboration
Key Skills
Customer Focus decisions
Team Collaboration
Persuasion and Negotiation
Time Management
Communication & Sales Skills
Customer Service Orientation